Red Bull
Red Bull Batalla is the premier global Spanish-language freestyle rap competition. Red Bull partnered with DOF NYC to bring Batalla to New York City through an integrated campaign combining live event production, marketing, branded content, community activations, and street-level promotion. Our goal was to capture the energy of the competition while connecting Batalla with New York’s diverse Latino, music, and hip-hop communities
Case Study: Red Bull Batalla New York City
Client: Red Bull
Services Provided:
Creative Direction
Content Production
Video & Photography
Community Activations
Marketing & Promotions
Street Team Promotions
Event Production & Staging
Guest Experience & Hospitality
Influencer & Talent Partnerships
DOF NYC managed the creative and production of the Red Bull Batalla live experience, overseeing planning, staging, sound, lighting, content capture, hospitality, and event execution.
Beyond the main event, we developed and executed activations across New York City designed to bring Batalla directly into the community. Highlights included the custom Frío Frío Cart, original social content at Red Bull Arena, a Times Square activation featuring a live freestyle cypher with Grammy Award-winning producer Trooko, a Batalla exhibition at La Boom, and a major Dominican Day Parade activation alongside PIX11 and Kid Mero.
Through branded content, artist and influencer partnerships, street teams, product sampling, social media, and live cultural experiences, DOF NYC helped create a unified New York City campaign that connected Red Bull Batalla with audiences both inside and outside the main event.
Design & Assets Build
Event Activations
